You can ignore one or two of these rules, but not more - Great companies innovate, but pick your battles!

You might be reading this and saying to yourself, “But wait - we’ve got a great channel partner that is going to take us to the moon!” or “I took an early chance in Europe and it’s now driving the majority of growth for my entire business.” To which we would say “good for you!” Nothing is absolute, and we certainly believe it is possible to ignore one or two of these core tenets and still succeed.

In fact, several of the companies we have worked with have also chosen to break one of these laws at some point in their lifecycles with success. Even within our current portfolio, a couple have made early channels start to work in scale, one has enjoyed success with an early bet on Europe, and one is actually having a huge amount of success with a hybrid model.

If you find yourself questioning several of these Ten