eToys
Investment Year
1997
Exit
1999
Sector
Geography
North America - West
Website
www.etoys.com

eToys

The first major toy retailer on the Internet, eToys carried over 275 brands, as well as unique and obscure toys made by specialty manufacturers. David Cowan led BVP's 1998 investment in the company. EToys went public in 1999 (NASDAQ:ETYS), but later collapsed in the dotcom downturn.