A Video is Worth 18 MILLION Words!

January 14, 2015

On behalf of the entire Bessemer Venture Partners team, we'd like to welcome Vidyard to the BVP funded family with today's announcement of their $18 million financing round! We have been big believers in the mega trend of video online for many years and have been fortunate to back many of the early "home run" teams, including Adap.tv, Skybox and Twitch. As the world's leading video marketing platform, we believe Vidyard is positioned to lead the next great wave of video innovation.

We're incredibly excited to work with the Vidyard team as they capitalize on the dual trends of quantitative marketing and video itself. The first trend is undeniable: any marketer will tell you that today they live in the "Era of Analytics" (and long gone are the warm and fuzzy qualitative results.) At the same time, video has come of age. Video production is now affordable and easy—it's no longer exclusively the domain of the biggest brands. 

The use of highly-engaging video content to reach customers is increasingly considered a critical part of marketing strategies, and that's where Vidyard comes in. They allow for companies to leverage the best of both the creative and quantitative marketing worlds. Video is perhaps the best platform for creative expression, while the underlying analytics provided by Vidyard allow for detailed performance measurement.

It reminds me of the early days of marketing automation and our work with Eloqua—both because of the parallels in the markets, as well as how cold it is to fly into Toronto, Canada this time of year! That's right...I've signed up to spend more quality time in Kitchener, Canada and the Waterloo area, because they're that good.


This is an experienced team who has worked together for many years yet still knows how to have fun and not take themselves too seriously. We look forward to working with Michael, Devon, Tyler L., Tyler C., Matt and the entire Vidyard team throughout the journey ahead. I don't know if we're going to be able to build the next great "cloud unicorn" together, but I'm absolutely confident we're going to have fun along the way!