Adap.tv (acq. AOL)
Adap.tv is an online video advertising exchange operator and serves as a platform for video ads and networks. Adap.tv makes the most of online video advertising. With adap.tv, publishers can seamlessly monetize and increase the quality and success rate of online video advertising across all networks and all formats. With a single point of control, publishers can match their online video inventory from a collective sum of ad networks based on contextual analysis and past viewer behavior. In 2013, Adap.tv was acquired by AOL (NYSE: AOL).