Diapers.com (acq. by Amazon)
Diapers.com is a leading Internet retailer of baby products. The company is operated by Quidsi which was acquired by Amazon (NASDAQ: AMZN) in April 2011. Diapers.com was founded by Marc Lore and Vinit Bharara, who have been best friends from childhood. Tired of the 'diaper runaround' - midnight store runs for diapers, frustrated searches for the right diaper size, wasted time waiting in store lines and traffic - they knew there must be a better way. Turning to the convenience of the Internet for help, they were astonished with the lack of online diaper sources. From that humble beginning, Diapers.com was quickly born. In the beginning, Marc and Vinit had to make Costco runs to get enough diapers to sell on their site, but before long, it grew to the fastest growing e-commerce company in the country, and eventually evolved into Quidsi.