[{"command":"settings","settings":{"basePath":"\/","pathPrefix":"","ajaxPageState":{"theme":"bvp_2015","theme_token":"4zHlfFUvwf5rZ5ytZqQF300l0efujngYtrqeW-FS1RA"}},"merge":true},{"command":"modal_display","title":"Developer Platforms","output":"\n\u003Cdiv class=\u0022field field-name-body field-type-text-with-summary field-label-hidden\u0022\u003E\n\n \n \u003Cdiv class=\u0022field-items\u0022\u003E\n\n \n \u003Cdiv class=\u0022field-item even\u0022 property=\u0022content:encoded\u0022\u003E\u003Cp\u003E\u00a0\u003C\/p\u003E\n\u003Cp\u003EIn today\u2019s programmable world, developers embody many archetypes: they are the creators that build our software, the heroes that\u00a0solve real issues, the outlaws and jesters testing the limitations of cyber security. As a result developers are now the kingmakers\u00a0at large organizations empowered to make major purchasing decisions and deploy big budgets. A new ecosystem of B2D companies\u00a0that bypasses traditional enterprise IT and sells directly to developers via the cloud has emerged to enable their full power and creativity.\u003C\/p\u003E\n\u003Ch3\u003EIt\u2019s a beautifully simple model:\u00a0\u003C\/h3\u003E\n\u003Cp\u003EOnce you\u2019ve successfully sold to the individual makers within an organization, you have penetrated the\u00a0enterprise and can sell\u00a0in to\u00a0the larger organization. And it allows these companies to market to developers \u2013 the actual end-user \u2013\u00a0taking a much more consumer-oriented approach. Marketed like consumer startups, but they make money like enterprise companies.\u00a0\u003C\/p\u003E\n\u003Cp\u003EWe believe that B2D will create the next wave of breakout startups, and within this sector we find two categories of company:\u00a0\u003C\/p\u003E\n\u003Cul\u003E\u003Cli\u003Ethose building platforms for developers to use in their work\u00a0\u003C\/li\u003E\n\u003Cli\u003Ethose that democratize development by giving business users powerful tools to have\u00a0business\u00a0impact without\u00a0requiring any coding skill\u00a0\u003C\/li\u003E\n\u003C\/ul\u003E\u003Cp\u003EBoth are critical now that code is the foundation on which our world is built.\u003C\/p\u003E\n\u003C\/div\u003E\n\n \n \u003C\/div\u003E\n\n\u003C\/div\u003E"}]