Photo of Heather Zynczak, Operating Advisor

Heather Zynczak

Operating Advisor


Heather Zynczak is an operating advisor at Bessemer and a growth-oriented tech executive with over 25 years of experience in marketing, product, and revenue leadership positions.

Most recently, Heather served as the chief marketing officer at Pluralsight, a tech workforce development company that helps teams build better products. There she was responsible for all aspects of marketing and digital revenue. During her tenure, the company grew B2B revenue by over 50% year-over-year, growing revenue to almost half a billion.

Before joining Pluralsight, Heather spent five years as the CMO at Domo, a cloud-based platform that connects all the data, systems and people in an organization, giving people access to real-time data and insights and allowing them to manage their business from their smartphones. In this role, Heather oversaw all marketing activities, using real-time data to streamline everything under the marketing and communications umbrella. Her marketing organization fueled one of the fastest-growing tech startups, launching the brand while company revenue grew from $0-100 million, achieving 100% year-over-year growth.

In addition to her time at Pluralsight and Domo, Heather has held executive positions at some of the world’s largest enterprise technology companies, including SAP and Oracle. She has led teams at several Silicon Valley startups and served as a business consultant for top firms, including Accenture, The Boston Consulting Group, and Booz Allen Hamilton.

Heather’s drive to help companies achieve growth has continued through advisory work. She currently serves on the Board of Directors of Thryv, Arkose Labs, D2L, and Demandbase. Heather also actively mentors other businesswomen and is the founder of women’s groups at Pluralsight and Domo.

Heather holds a finance degree from The University of Texas at Austin and an M.B.A. from The Wharton School of the University of Pennsylvania.