Thank you @TheGirlsLounge for an honest, inspiring panel exploring why women get lost in the middle while rising to… t.co/USoE49ooaY
RT 74% of brands could disappear today and consumers wouldn’t care, says @RajaRajamannar. A scary thought.#ANAMasters
There's still time to win an iPad @ANAmarketers #ANAMasters! Come visit the @Convertro booth #37 to enter the raffl… t.co/H14GSv1CCi
Excited for an amazing few days of connecting & learning w the industry's best @ #ANAMasters in Orlando! Come visit us the @Convertro booth!
Convertro provides advanced tracking and revenue attribution of online marketing expenditures using a Software as a Service model. BVP first met Jeffrey Zwelling and David Feldman in 2008 when they were running online retailer YLighting. We were incredibly impressed by the company's operational efficiency and “difficult to believe” marketing metrics. Later that year, a private equity firm agreed and made a significant investment in YLighting. Thankfully for us, Jeff and Dave then set off to productize the marketing software suite, the basis of which has become Convertro. Using technologies beyond basic cookie tracking, Convertro is able to provide a richer data set that is not subject to problems that plague cookies, such as deletion, expiration, cross-domain or cross-browser issues. Convertro provides advertisers enhanced transparency into the effectiveness of their marketing channels by tracking many more customer-initiated marketing interactions than possible with conventional approaches including the ability to correlate sales completed offline with the online marketing channels driving the sale. In May 2014, the company was acquired by AOL Inc. (NYSE: AOL).