Connecting the Creator Economy: ShopMy

The creator economy is on a roll: as short-form video and influencer marketing present valuable monetization opportunities, the creator market is projected to reach nearly half a trillion dollars by 2027. A recent survey reported that there are over 27 million creators in the US, with 12 million Americans working as full-time creators or influencers. At Bessemer, we have been closely monitoring this trend and the opportunity to help creators monetize their talents.

We are delighted to announce our investment in ShopMy, a key player in the large and growing creator industry. ShopMy solves key challenges that creators and brands both face when partnering: a lack of predictability and actionable data, difficulties scaling due to highly manual components of the creator-brand partnership process, and fragmentation in the creator ecosystem across multiple platforms.

ShopMy reimagines how brands and creators build lasting partnerships. Its platform goes beyond simple matchmaking to create an ecosystem where authentic relationships flourish while delivering measurable results. By combining intuitive discovery tools with automated campaign management, ShopMy enables both brands and creators to focus on what matters most—creating genuine connections with audiences. This comprehensive approach has resonated in the market, with the platform now serving over 100,000 creators and hundreds of premium brands, including Lululemon, Nordstrom, Dior, Hill House Home, and Sakara. Over the years we have met numerous creator-brand marketplaces, but every other company was bogged down by manual labor and matching with very limited technology. ShopMy stands apart by understanding that true influence comes from authentic partnerships powered by technology. The team brings deep technical expertise to the challenge, building tools that not only automate workflows but enhance the quality of creator-brand relationships.

We’re also excited to introduce ShopMy’s newest feature, Opportunities—an innovative tool that blends the authenticity of creator-led content with the precision of performance marketing. Opportunities empowers creators to maintain control over where and how they post, allowing them to engage with their audience in the most authentic and impactful way. In under six months since its launch, brands have leveraged Opportunities to generate 16,000 pieces of content, while driving an impressive 5x average ROI.

We’re thrilled to be working with Harry, Tiffany, Chris and the team in this next phase of growth.