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Eloqua automates the science of marketing. With a complete revenue performance management platform including campaign execution, testing, measurement, prospect profiling, and lead nurturing – Eloqua allows marketers to acquire customers, drive revenue and do what they do best: develop strong brands, build creative campaigns, and deliver compelling content. Success stories from customers like Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments, Ellie Mae and Sybase include driving online conversion rates to 76% and dropping the cost per lead by 90%, with lasting impact to the performance of their business. Eloqua went public in August 2012 (NASDAQ: ELOQ) and was then acquired by Oracle (NYSE: ORCL) in December 2012.