Building Differently Landing Page

Building AI differently

AI has rewritten startup physics—unit economics, hiring, how you price, how you sell, how you scale. Most of the playbooks founders are working from were built for a different era. Building Differently is a systems update.

Monthly vault drops of quick reads for founders and operators building AI products. Frameworks and deep dives from the companies doing it right. Field notes from the teams figuring it out in real time.

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What's in the vault

We drop new vaults of content often for subscribers only. Click in to preview what you’ll get each month—snappy reads helping operators and teams stay on the cutting edge. 

The AI Pricing Playbook
The Vertical AI Playbook
AI-first Engineering Playbook

Learn from AI experts

Like strategic consulting at scale—our deep dive guides help leaders solve real problems, hire the right people, and future-proof your team.  

Go inside AI products that win

Explore real case studies, pricing strategies, and GTM lessons from industry leaders.

Ada: Architecting fanatical CX loops that power AI agents
Strella founder custom graphic
Strella: Transforming qualitative research from a bottleneck into an AI superpower
Recall.ai: Building the infrastructure behind AI tools and products for video conference recording

Build a solid foundation

The rules that built the last generation of tech giants won’t build the next. We release the foundational playbooks that set growing teams up for success. 

Finding Product Market Fit
Generating demand from scratch
Pricing your AI product
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