Since 2013, investors have tracked FAANG stocks after Mad Money’s Jim Cramer coined the term—and for good reason. The FAANG behemoths have been “totally dominant in their markets,” effectively serving as the “blue chip” tech stocks and a proxy for the technology category more broadly.
Facebook, Amazon, Apple, Netflix, and Google all benefited from the dual macro trends around the internet and mobile adoption of the last two decades. Investors who bet on this trend were also rewarded handsomely as the FAANG stocks have outperformed all the major market indices with a staggering 24x return since 2010 and a 14x return since the FAANG term was popularized in 2013.
While the FAANG stocks will continue to have their place in the market, it’s becoming increasingly clear that their best growth years are behind them as internet penetration reaches a saturation point in North America and analyst forecasts are becoming increasingly more conservative for the years ahead. Collectively this suggests that the glory years of massive FAANG stock outperformance might also be approaching a natural end.
The technology industry constantly reinvents itself and its total share of global GDP only continues to grow at spectacular rates. So what will take the place of FAANG? What is the next mega-trend that has been as influential as the internet and mobile technology, and capable of producing the next basket of market leaders with “FAANG-like” potential?
Cloud computing is the mega-trend of the next decade
Technology is increasingly driving global GDP and software is the fastest growing segment of technology. Within software, the growth of cloud is moving at an impressive clip; it’s becoming abundantly clear that cloud computing will become a majority of enterprise software by 2025, and the vast majority of all software by 2030. Simply put, cloud computing is increasingly consuming software, hardware, and services and is therefore the most exciting mega-trend in technology, making it one of the most compelling themes impacting global GDP over the coming years.
The Bessemer-Nasdaq Emerging Cloud Index (EMCLOUD) serves as a benchmark for the public cloud software market, and is up 10x since 2013 with a staggering 37% compound annual return.*
Even within this high performing basket of market disruptors, the companies leading the pack in this race of market performance are starting to emerge. We believe that more than a dozen companies within this elite public basket will become long term market leaders; however, four are top contenders—Salesforce, Adobe, Shopify, and Twilio.
Microsoft and Amazon are the two additional companies to follow within the broader tech industry considering both how quickly they’ve embraced cloud computing and how fundamental cloud is to their growth strategy. From 2019 to 2020, Azure grew more than 50% year over year, and AWS, the leading provider in cloud services, grew more than 30% year over year, per Statista. With these numbers in mind, we expect to see parent companies Microsoft and Amazon drive a majority of market capitalization from their cloud businesses in the coming years.
Therefore, at Bessemer, we think it’s time to supplement FAANG as the go-to measure and basket of the top public technology stocks and introduce a regrouping of formidable stocks that captures the high performance of the technology industry in a cloud-first world: MT SAAS (Microsoft, Twilio, Salesforce, Amazon, Adobe, and Shopify).
Introducing MT SAAS
With this basket you get a mix of application (CRM, ADBE, SHOP) and infrastructure (MSFT, TWLO, AMZN) companies, incumbent giants (MSFT, AMZN) and hypergrowth challengers (CRM, ADBE, SHOP, TWLO), all sharing the same characteristics of cloud delivery models, cloud business models, high growth, and compelling long term margin potential.
- Microsoft has become a force of the cloud-powered world, with its Azure business continuing to grow ~50% YoY. With 25% of workloads in the cloud today and a solid second position behind only Amazon Web Services, Azure stands to benefit from the increasing transition to cloud, and it has taken its stand as the preferred vendor for hybrid environments. Sataya Nadella was selected to take over the reigns at Microsoft precisely because of his success in building their cloud business, and his continued execution leaves competitors like IBM and Alphabet looking up to the tech giant.
- Twilio defines cloud communications but with only 13% of companies using a communications platform as a service today (per Morgan Stanley research), the company has ample room to grow. Twilio’s major acquisitions of SendGrid and Segment strategically expand its total addressable market and customer offerings. Twilio’s IPO priced at $15/share in 2016 and today the stock trades above $275, an 19x increase in less than five years.
- Salesforce is synonymous with the early Software-as-a-Service wave and was the first iconic IPO of the cloud computing ecosystem. The stock ticker “CRM” reflects their early dominance of the Customer Relationship Management category, but today undersells a multi-cloud vision that is far broader and includes Customer Service, Marketing, and Analytics. At its IPO, Salesforce had a market cap of ~$1.7 billion; today, its market capitalization is nearly 100x greater hovering around $230 billion.
- Amazon is the only carryover from FAANG, due to its masterful embrace of cloud as an adjacent business to its dominant consumer e-commerce platform. Amazon was a first mover in the public cloud wave, launching Amazon Web Services (AWS) in 2006 with the big vision of being the operating system for the internet. AWS allowed cloud companies to outsource compute, storage, and database services and to focus on their core competencies. Amazon’s market capitalization has risen from $16 billion to approximately $1.6 trillion over 14 years, approximately a 100x boost. If it was a free standing business, Amazon Web Services would likely be the most valuable software or cloud company on the planet with over $40 billion of annualized revenue and 29% operating income. With a ~30% YoY growth rate, it does not appear to be slowing down anytime soon.
- Adobe has been the go-to for digital designers for the last 40 years. But in 2013, the company began to transition to the cloud, moving from boxed Creative Suite software to the cloud-deployed Creative Cloud. While the transformation was painful, they took a business growing less than 10% in 2012 through 2014 and transformed it into a company growing over 24% YoY growth in FY19 with more than $11 billion in revenue. More impressively, Adobe generated more than 36% FCF in the process. From 2001 through 2013, Adobe’s stock mainly wavered in a tight range of $30-60, and since the cloud transformation it has soared to ~$460.
- Shopify has transformed e-commerce, making it possible for anyone around the world to set up an online store and to sell their products, whether physical or digital. More recently, Shopify also layered in payments and made the end-to-end process simple and easy to use for merchants globally. As one of the fastest growers in this cloud basket, Shopify still delivers approximately 100% annual growth on their billions in revenue, driving their market capitalization up from $2 billion to $113 billion in the last four years. Analysts suggest sustained growth ahead as they point to COVID acceleration for this leading merchant platform alternative to Amazon eCommerce.
There’s a material outperformance over both the short and long term, when you compare the performance of the MT SAAS stocks versus the FAANG stocks.
Over the last four years** FAANG has posted an impressive 330% total return and a 39% annualized IRR, but well short of the 803% total and 65% annualized IRR of the MT SAAS basket.
When you extend the time series to the past five years, the outperformance of MT SAAS is even more pronounced. FAANG generated a 305% total return and 33% annualized IRR, but well short of the 886% total return and 60% annualized IRR of the MT SAAS basket. Note that Shopify (IPO 2015) and Twilio (IPO 2016) were included in the calculations only once public, but their impact on the appreciation of the index would only be more pronounced if including the stock price expansion from the private to public financings.
Here is the data in a more formal one, three, five, and 10-year view:
The successful run of the internet, mobile, and cloud computing sectors naturally begs questions around market sizes, future growth rates, and appropriate multiples. Whereas multiples are always hard to predict at any point in time, analyst consensus estimates suggest that the MT SAAS basket on average should be able to maintain significant growth rates and positive cash flow levels.
Capitalizing on the cloud
We have witnessed two immense technology trends in the last 30 years, with the dual internet and mobile tidal waves propelling the FAANG companies to massive heights. We are now witnessing the start of the third major recent technology dislocation and the events of 2020 have only served to accelerate and cement the global transition to cloud computing. We see tomorrow’s most promising source of growth in technology to be defined by the MT SAAS basket: Microsoft, Twilio, Salesforce, Adobe, Amazon, and Shopify.
* The Bessemer-Nasdaq Emerging Cloud Index (^EMCLOUD) is a trackable but non-tradeable index jointly provided by Bessemer Venture Partners and Nasdaq. The WisdomTree Cloud Computing Fund (^WCLD) is an independent and tradable Exchange Traded Fund managed by WisdomTree that licenses the ^EMCLOUD data set.
\*\*Note that this is the maximum comparable period between Mt. SaaS and FAANG (including all 10 companies) given Twilio went public on June 23, 2016.
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