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Pricing is a CEO's growth lever.

B2B SaaS pricing is a thorny, multidimensional challenge. We spoke with leaders from high-performing B2B companies to demystify what founders need to know, from product-market fit to customer segmentation to upselling.

Sign up for our free B2B SaaS Pricing course:

  • 7 key pricing strategies delivered to your inbox
  • Insights from 30+ B2B SaaS leaders
  • Expertise from top pricing consultants

We distilled best practices from

30+ of the top B2B companies on their pricing challenges and solutions

What you'll get

7 lessons filled with insights, case studies, and revenue-generating frameworks to optimize your pricing strategy.

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Lesson 1: Laws of pricing
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Lesson 2: Product-market fit
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Lesson 3: Pricing archetypes
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Lesson 4: Usage-based pricing
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Lesson 5: Customer segmentation
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Lesson 6: Upselling and cross-selling
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Lesson 7: Price optimization
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Resources for your team

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Frameworks for improvement plans

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Unlock growth with the right pricing strategy.

Learn how to optimize your pricing with our most important frameworks on pricing archetypes, customer segmentation, and upselling and cross-selling strategies.

“Bessemer’s course on B2B pricing strategies is packed with insights and lessons to help founders and their teams make pivotal decisions to drive healthy and sustainable growth.”

Lekha Doshi, VP, GLOBAL OPERATIONS