[{"command":"settings","settings":{"basePath":"\/","pathPrefix":"","ajaxPageState":{"theme":"bvp_2015","theme_token":"XqySDVbr2GAXaM_cMdKtGcMLTYCRyns3T_85hh3NNpE"}},"merge":true},{"command":"modal_display","title":"Mobile","output":"\n\u003Cdiv class=\u0022field field-name-body field-type-text-with-summary field-label-hidden\u0022\u003E\n\n \n \u003Cdiv class=\u0022field-items\u0022\u003E\n\n \n \u003Cdiv class=\u0022field-item even\u0022 property=\u0022content:encoded\u0022\u003E\u003Cp\u003E\u00a0\u003C\/p\u003E\n\u003Cp\u003EThree factors are converging to make this an extraordinary time to be investing in mobile. First, network \u003Cstrong\u003Eoperators are aggressively upgrading their infrastructures\u003C\/strong\u003E to allow for faster data speeds and more reliable connections, while at the same time the old guard of telecom equipment vendors continues to weaken. Second, \u003Cstrong\u003Esmartphone penetration is continuing to increase\u003C\/strong\u003E to the point where in the near future, smartphone sales will outpace global PC sales for the first time. These devices are also becoming more sophisticated to allow for richer media experiences through features like touchscreens, GPS, gyroscopes, and microphones. \u00a0Finally, the shift to an\u003Cstrong\u003E open app ecosystem\u003C\/strong\u003E has resulted in an explosion of high quality content available on these devices.\u003C\/p\u003E\n\u003Cp\u003EBessemer is currently focused on several themes in mobile:\u003C\/p\u003E\n\u003Col\u003E\u003Cli\u003E\u003Cstrong\u003EMobile Data Crunch\u003C\/strong\u003E \u2013 With the increasing penetration of smartphones and ever-broadening array of apps accessing audio and video content, carriers are finding themselves unable to keep up with consumer\u2019s insatiable demand for mobile data. Bessemer is focused on capital-efficient, primarily software-based models that help carriers expand or manage their network capacity like Intucell and Vasona.\u003C\/li\u003E\n\u003Cli\u003E\u003Cstrong\u003EMobile Advertising\u003C\/strong\u003E \u2013 Mobile advertising is exploding as advertising dollars are being driven towards parity with the time consumers spend in mobile. Following this trend, we led the seed investment in Millennial Media (IPO), which is now the largest independent mobile advertising network.\u003C\/li\u003E\n\u003Cli\u003E\u003Cstrong\u003EEnterprise Mobility\u003C\/strong\u003E \u2013 Smartphones and tablets are transforming the enterprise. As IT purchasing decisions are increasingly influenced by employee-preferred apps and employee-owned devices, the need to manage and secure their use within the enterprise continues to grow. Bessemer portfolio company Apperian capitalizes on this trend by providing a secure enterprise app store for employees\u2019 devices. Likewise, we believe there is a big opportunity to build killer custom business apps for enterprise users.\u003C\/li\u003E\n\u003Cli\u003E\u003Cstrong\u003EApps\u003C\/strong\u003E \u2013 Today\u2019s mobile operating systems provide a fantastic foundation for new mobile applications and services. There is a tremendous opportunity for developers to build apps that leverage the unique capabilities of mobile devices to create experiences that are not possible on the PC-based web. Bessemer\u2019s investments in Smule, Yelp (IPO), OMGpop (acq. by Zynga), and Life360 all make use of these trends.\u003C\/li\u003E\n\u003Cli\u003E\u003Cstrong\u003EConsumer Security and Privacy\u003C\/strong\u003E \u2013 As mobile devices proliferate, so will mobile-facing security threats. Enterprises aren\u2019t the only ones who need to secure their mobile devices \u2013 as consumers store more and more sensitive data on their phones, they will need to be conscious of this trend as well.\u003C\/li\u003E\n\u003Cli\u003E\u003Cstrong\u003EMobile Data Analytics\u003C\/strong\u003E \u2013 Consumers are generating huge amounts of data with their mobile phones. Location awareness, shopping behavior, and browsing patterns are just a few of the granular data points that can be tied back to a specific user, creating big opportunities in areas like ad targeting, consumer research, and bridging online\/offline commerce.\u003C\/li\u003E\n\u003C\/ol\u003E\u003C\/div\u003E\n\n \n \u003C\/div\u003E\n\n\u003C\/div\u003E"}]